Summary

In just one week, I led a successful campaign that brought over 500 high school graduates to an event that guided them through their college life transition. The campaign relied solely on social media due to COVID-19 restrictions and culminated in significant local press coverage.

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Objective

The goal was to attract many high school graduates to an informative and motivational event about starting college, despite the challenges posed by the pandemic.

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Strategy and Execution

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Branding and Design:

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Logo Creation: Designed a dynamic and engaging logo for the event that incorporated the school’s original brand color, blue, symbolizing trust and stability. I added red to the palette to evoke energy and enthusiasm, reflecting the students' excitement about their future.

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Consistent Visual Theme: Applied the new logo and color scheme across all marketing materials, including social media templates, banners, and roll-ups, to ensure a cohesive and recognizable brand presence.

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Social Media Campaign:

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Platform Selection: Chose the most popular social media platforms among high school students, such as Instagram, Facebook, and Twitter, to maximize reach and engagement.

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Content Creation: Developed engaging content that included countdown posts, motivational quotes, success stories of college students, and video teasers highlighting what attendees could expect at the event.

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Interactive Engagement: Used interactive elements like polls, Q&A sessions, and live streams to create buzz and encourage participation.

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Promotion and Outreach:

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Influencer Collaboration: Partnered with local influencers and recent graduates who shared their positive experiences and encouraged attendance.

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Peer Promotion: Encouraged attendees to share their excitement about the event on their own social media profiles, leveraging peer influence.

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Targeted Advertising: Ran targeted ads to reach students and parents in the local area, ensuring the campaign’s message reached the intended audience effectively.

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Results:

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High Attendance: Achieved a turnout of over 500 students within a week of launching the campaign.

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Media Coverage: The event's success attracted the attention of the local press, resulting in coverage that further amplified the event's impact and reach.

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Conclusion:

This case study highlights my ability to create and execute an effective social media campaign under tight deadlines and challenging circumstances. I successfully engaged a large audience and facilitated a memorable and impactful event for high school graduates by focusing on strong branding, strategic content creation, and leveraging social media dynamics.