Introduction

I had the opportunity to assist a sports news brand in establishing a captivating social media theme. The client required a user-friendly template that they could effortlessly utilize, even without proficiency in Adobe programs. Leveraging my expertise in Adobe Photoshop and Canva, I sketched and translated ideas into visually striking designs that catered to their content, specifically focusing on basketball and rugby-related updates, game results, and player announcements.

Simplifying the Design Workflow

Understanding the client's limitations, I seamlessly integrated Adobe Photoshop and Canva to simplify the design process. Through Adobe Photoshop, I crafted initial sketches, ensuring that the concepts aligned with the client's vision. Once the sketches were finalized, I transferred them to Canva, a user-friendly platform that empowered the client to effortlessly customize and reuse the templates as needed.

Captivating Sports-Centric Themes

To enhance the brand's identity and engage its target audience, I developed 2-3 distinct templates that corresponded to their sports-focused content, namely basketball and rugby. These templates were carefully designed to announce game results, share player announcements, and deliver captivating sports updates. By incorporating relevant imagery, striking typography, and consistent branding elements, I ensured that each template captured the essence of the respective sports and resonated with the audience's passion for the games.

Conclusion

By creating user-friendly, visually striking templates for the sports news brand, I enabled the client to effectively communicate their basketball and rugby content on social media. The integration of Adobe Photoshop for initial designs and Canva for easy customization ensured a seamless workflow, empowering the client to maintain consistent and engaging social media updates. This project showcases my ability to merge technical skills with user-friendly solutions, creating impactful designs that resonate with specific audiences.